jeudi 10 décembre 2015

homework session 3 influencer marketing campaign

We chose Cristiano Ronaldo as the marketing influencer for the soccer team Real Madrid. He is the most powerful player in the team and outside the team. Famous for getting the FIFA GOLDEN BALL the last two years consecutively, he also has a lot of followers and a clothes brand: CR7. He recently did a movie about his life, which shows a little bit more his power and influence on the world. He is very athletic and so he is a model for many athletes and people who are fond of sports. He made an partnership with Herbalife, a leading global nutrition company: announced the launch of "CR7 Driven to Perfection," a social media campaign calling on fans from around the world to submit videos describing what drives them to succeed. The winning video will be highlighted on Ronaldo's Facebook page. Ronaldo is driven to perfect his game every day and chooses Herbalife nutrition products to help fuel his success. Ronaldo has posted a video of his drive to perfection, which can be found on his Facebook and Twitter page.

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