homework for session 3

• An Influencer marketing may be a very useful tool for the promotion of a restaurant, spa, hote. In this way, it can be a better traditional marketing. It is less costy regarding  the marketing and financial cost as this costs less than a traditional marketing campaign for example. The influencer marketing can use Twitter accounts, Facebook profiles, Instagram accounts, blogs, snapchat, Tumblr, Pinterest etc. The use of these social media is free, it can target a big audience as well. In this case, the number of people targetted by this type of marketing is wider than in traditional marketing. For example, Sofia Vergara was at the opening of the SLS hotel in Miami. She made the promotion of the hotel and explained her attachement to the brand values and how much she liker the hotel. This video is present online and we can see the banners behind with the logo of the hotel so this is free marketing. Knowing that she is famous for her role in the series "Modern Family" she is very famous and has lots of followers. It can be a new form of contract between brands and influencers.

influencer marketing according to me, big impact on the audience