The customer experience in the hospitality industry is now challenged by an interconnected generation. The Smartphone is in the center of the economic model, for example, the principle of the "all connected" is central to the new concept Radisson Red. The Red App will not only allow customers to register without going through reception, but also to order drinks at the bar and snacks at the bar, flowers via an online concierge, or a taxi to the 'airport. To deal with the new type of customers, hotels innovate by creating new websites more appealing to this generation. First, they insist on their digital presence on social media such as Facebook, Twitter, Instagram... and put aside the search tool bar, less attractive, and compensate with fluid information: less text and more interactive visuals. They also show the interest in the people, considering staff and guests as part as a community, a family. By doing so, they target a pecific market segment by responding to the needs of a new connected generation who wants to do what they want, wherever they are and whenever they want it. The website is clear, easy to use, for the Radisson Red as for the Virgin Hotels; all the information is on the same device and a lot of things can be booked directly through the website or app. It seems inspiring, active, simple and full of energy which match the needs and wants of this generation while creating a new lifestyle, focused on the local activities and an appropriate budget. These websites are pure example of the impact of the generation C on the marketing of the hospitality industry!