Class exercice - same criteria, 2 different countries

In this first screen shot, we have the detail of the French shopping industry related to medium marketing channels. We see that for France,  medium marketing channels have the following order in terms of interaction on the customers’ purchase. In France the referral comes first, the organic and generic pais dearch, then through email, then social, display click, and brand paid search finally.

In the UK, the situation is a bit different, as the social apsect comes in first position at the social position, comes after the referral and organic search, the generic paid search and email later on and finally the display click and brand paid search.

The main difference remains that in France the social aspect comes last and in the UK it comes in pole position.

As a similitude, we can see in both screen shots that the referral and organic search come in second position so this is important in medium marketing channels for the shopping industry.